Proximity with purpose.
Tape was designed to help people connect in real life—starting with college campuses and local communities. The idea was simple: when you’re open to meeting new people nearby, flip the switch and let the right ones find you.
We partnered with the founding team to bring that idea to life through a mobile-first experience focused on comfort, context, and control.
Unlike traditional social apps that rely on swipes or random feed drops, Tape is about presence—who’s nearby, open, and aligned with your vibe.
We designed a system that lets users set filters, define intent, and control when they’re visible to others. This lets connection feel intentional rather than intrusive—built on mutual openness and shared context, not frictionless default access.
A core part of the experience was designing messaging to feel natural and low-pressure—more like a real hallway chat than a cold DM. The UI highlights openers, shows intent at a glance, and makes it easy to respond (or not) without the awkwardness.
Tape isn’t just for individuals—it was built to support group-level discovery, whether for campus orgs, clubs, or themed hangouts. We designed flows that let people surface shared interests, context, and proximity—all while keeping agency over when and how they connect.
