Mercantile Bank International

We created a custom logomark that reflects Mercantile’s global connectivity, heritage, and modern direction. The symbol merges traditional elegance with digital clarity, building a brand presence that feels both established and forward-thinking.

As part of a broader effort to modernize the brand and expand its international footprint, Mercantile launched the FI Academy, an initiative focused on digital financial literacy across underserved markets in the Americas.

To mark the launch, Mercantile became the first U.S.-based financial institution to enter the F4 racing circuit with a branded team—a move designed to signal its global ambitions and align the brand with speed, precision, and performance.

We developed a complete design system for the livery and supporting campaign assets, extending the visual identity into a new physical context. The result was a brand moment that stood out—not just for its originality, but for what it represented: Mercantile’s transition from traditional private bank to next-generation financial platform.

We redesigned Mercantile’s website to be responsive, secure, and easier to navigate across user types. The new site architecture prioritizes speed and clarity, with interactive tools, custom iconography, and multi-language support designed to serve a diverse, global customer base.

Our design team reimagined the mobile experience from the ground up—making account access, transfers, and financial planning tools not just functional, but elegant. Every screen was built with accessibility, clarity, and trust in mind.

To reinforce the new brand identity, we designed a collection of branded merchandise that includes executive gifts, retail-ready products, and conference-ready swag. Each item was built to reflect Mercantile’s blend of luxury, trust, and technology.